About Us | Penfold

About Penfold Motor Group

For over 60 years, the Penfold Motor Group has helped generations of car buyers in Melbourne discover quality vehicles.

From our first dealership established in 1964, we have built our reputation on brands that both celebrate their heritage and lead the sector in technical innovation. From new and quality pre-owned vehicles to tailored finance and insurance options, servicing, genuine parts, and accessories, our expert teams are here to support every stage of your ownership journey.

We believe buying a car should be an enjoyable and seamless experience, supported by knowledgeable professionals who genuinely care about helping you find the right vehicle and keeping it performing at its best.

We are proud to be a part of the Peter Warren Automotive Group which operates over 80 leading automotive brands across the eastern seaboard.

Whether you’re purchasing your next vehicle, booking a service, or exploring the latest innovations from our brands, visit one of our Penfold Motors locations across Melbourne.

A Penfold Timeline

1960s

1964: Alan Johnstone opens his first used car yard in Blackburn, described as a "tin shack with five cars".
1965: Penfold Motors expands, with a yard opened in Ballarat Road, Maidstone.
1966: A third yard is opened in Ringwood
1968: The current Mazda site in Burwood is purchased.
1964: Penfold becomes a Mazda dealer.

1970s

A Service and Spare Parts department is set up on Highbury Road.
1977: A Mazda franchise is opened in Werribee.
1978: Chrysler dealerships are opened in Burwood and Werribee.

1980s

Penfold Mazda Service Hawthorn opens.
A Holden franchise is taken on in Burwood.
Penfold purchases the Mazda dealership in Dandenong.
A Nissan dealership in Burwood is opened.
The Holden Workshop in Mclntyre Street is developed for Mazda service and parts.

1990s

1992: Holden dealership is opened in South Yarra, which was later moved to Burnley.
1992: A Eunos franchise is opened in Oakleigh.
1994: A Hyundai franchise is gained in Burwood.
1996: The current Audi franchise in Burwood is obtained, becoming Audi Penfold Burwood.
1996: The Holden facility in Burwood is built.

2000s

2001: Audi Centre Doncaster is opened.
2007: Mitsubishi franchises are opened in Burwood and Burnley.
2007: Prestige Park is opened on Doncaster Raod.

2015

Doncaster Volkswagen opens.

2016

Audi Service Penfold Malvern opens.
Penfold Suzuki opens.

2018

Doncaster Hyundai joins the Penfold family.
Audi Waverley opens.
Mazda franchise in Frankston is obtained.

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The Penfold Legacy

We believe that with success comes a responsibility to help others, and so we're dedicated to giving something back to the communities in which we operate. Our involvement goes beyond sponsorship. Our customers and employees live in the regions we support. As corporate citizens we believe we have a moral and social responsibility to give something back.

As an advocate of healthy, balanced lifestyles, Penfold supports a cross-section of community organisations and charitable groups committed to health, education, sport, leisure and the environment.